Writer | communication and engagement specialist
How engaged is your audience?
No matter the size of your business or project, the difference between success and failure lies in whether or not you bring your customers, clients, and employees with you.
It’s all about relevance
B2B and B2C consumers cite irrelevant content as the number one reason they don’t engage.
And more than half think brands can do better. (Marketo Inc, 2017)
To create relevant content, you need to know your audience inside out and understand how your story intersects with theirs.
Then you need to know how to speak their language.
I can help you with that.
I specialise in B2B & B2C content marketing, employee engagement, and change communication.
If you want to communicate with empathy, authority, clarity, accuracy, and a little bit of magic
– I’m your writer.
Capture and express what you really stand for, what it means to you, and how you fit into the lives of those you exist to serve.
Create or refresh your brand guidelines, style, and tone of voice to help you communicate consistently across audiences and channels.
Deliver irresistible, audience-centred, SEO-optimized content that brings your business to life.
Nothing beats video for offering immersive, evocative, shareable content.
I write scripts that work seamlessly with visual and audio elements to create moments that matter.
I love a good adventure, have a relentless curiosity, and am fascinated by people, communication, and behaviour.
When you work with me you get a writer with a breadth of perspective that comes from more than 20 years’ experience in everything from administration, business auditing, project management, risk management, corporate governance, and marketing and communications, to tertiary teaching in business and politics, and mental health coaching.
I’ve designed, developed and delivered employee communication solutions for large, complex organisations, and successful marketing and stakeholder engagement activities for multimillion-dollar projects.
I understand the pressure of working in these environments, and of communicating well with different audiences. My experience means I can look at issues from multiple angles, and I know what makes people tick.
I bring all of that to crafting stories that make a difference for my clients and their audiences.
Anzac Cove 2015
“Rochelle is an absolute gem. Capable, dependable and smart, she consistently delivers on time and to brief. Her copywriting skills are of the highest standard and her ability to be flexible and understand the client’s needs are refreshing and very much appreciated.
Rochelle is a woman of her word and I have quickly come to rely on her as an extended member of our team.”
Cherie Kellahan, Chief Marketing Officer, Aramex (Australia & NZ)
Fastway Couriers asked me to help
them tell the story of their rebrand as
Aramex Australia to their clients and
I wrote the script. Creative agency
Brandalism produced the video.
I’ve worked with
“Rochelle Bright is the ultimate copywriting pro. We’ve worked together on a number of projects now and the work she delivers is always engaging and easy-to-read. She turns complex topics into content customers love, while always delivering to brief. Plus she’s a joy to work with.”